“Search Engine Optimization” when the user enters a query in a specific search engine like Google, Yahoo, Bing, Yandex, etc. the query of the user is processed, and the specific optimized results are given on the basis of relevancy, authenticity, and data of those websites is provided to the user that has applied or used most efficient SEO techniques on their webpages so that crawler can easily crawl on those webpages and index the data into the Search Engines’ database. In other words, the more good the SEO techniques are implemented on the webpages there is more chance that the specific search engine will provide your data on the top pages of their browsers so that users can get the best results according to their queries. SEO is divided into 3 types and 3 techniques.
The types of SEO are On-page, Off-page, and Technical and the strategies are White Hat, Black Hat, and Grey Hat SEO. On-page SEO is done on the content of the webpage we optimize the title, meta description, meta keywords, images, URL, tags, and text content, we search best keywords using tools like Sermrush, Uber suggest, or Google Keyword planner to get the best volume of results to search by the users and low competition keywords are preferred so that we can easily get chance to rank our website on the top. Off-page SEO is done by creating internal or external backlinks or references so that we can get traffic from websites that have high Domain Authority or Page Authority. In technical SEO we focus on the technical aspects of our website like Page load time, speed, efficiency, and the health condition of our website. In the techniques of SEO white hat SEO is preferred to be used because in white hat SEO we use relevant content, relevant links, quality content, and relevant keywords, it focuses on better page load time and UX, in short, white hat SEO is to follow legal actions described by the Search Engines. In the black hat SEO strategy, the focus is to get traffic by means of unfair means like keyword stuffing, using irrelevant or duplicate content only to get traffic, the concept of cloaking has used a means to use irrelevant keywords in the content so that users can be engaged, also in this technique link farming and hidden links are added to dodge the crawlers so that’s why search engines have taken serious actions on the websites that are following this technique. Browsers or search engines that find black hat SEO is used in any website decrease the ranking or effect that website using it. The other technique is grey hat SEO, in this technique, the major portion is white hat and minimal black hat techniques are used in order to get good traffic from different sources. There were many algorithms that were being used before 2020 like the Panda algorithm was implemented in the year 2011 and was focused to target those websites using duplicate content or data and vice versa many algorithms have come into consideration to get genuine audiences and traffic. Now the main part is how SEO or Search Engine Optimization is done, so we follow a few steps to implement SEO techniques.
The first step is to analyze or audit the website which we are going to implement SEO techniques, in this way we can map the before and after performance of the website. The second step is to search keywords regarding your website’s niche and select keywords for each page separately to avoid cannibalization and to get more chances to rank the website on different keywords. The third step is to optimize your page by handling the title, meta description, meta tags, headings, tags, and images and optimizing the URL as well. The 4th step is to create internal and external links to get traffic from different sources. The next step is to see technical parts of the website like robots.txt files, XML files, schema designs, etc. and the last step is to create a report of the work you have done so that you can satisfy your client whom you have done Search Engine Optimization. The average time to get results from the SEO is about 4-6 months.
Advance Era Tech is Pakistan’s leading IT company that helps its customers to organically get traffic or engage the audience by means of following proper Search Engine Optimization protocols. If you want to get SEO services to boost your business sales or to rank your website on the top of your browser’s page, then we will help you to get the traffic and potential customers to achieve your company’s mission and vision.
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